Woman using Airlighter on a Weber grill with friends Woman using Airlighter on a Weber grill with friends
LIGHT SMARTER, GRILL BETTER, CAMP SAFER WITH BISON.

PARTNER WITH BISON TO GROW YOUR BUSINESS WITH PREMIUM FIRE-STARTING SOLUTIONS DESIGNED FOR SUCCESS.

About us


Welcome to The Bison Company, a leader in premium fire starters and innovative fire-starting solutions. We're dedicated to helping our partners succeed by offering products that are smarter, safer, and more efficient.

Join us in our mission to bring eco-friendly, high-demand products to markets worldwide. Ready to make a difference?

WHY CHOOSE BISON AS A PARTNER?

Partnering with Bison means becoming part of a brand committed to growth, sustainability, and innovation. Here’s why businesses thrive with us:

  • Leading Brand — Offer the best in fire lighting to attract more customers.
  • Repeat Sales — Your customers will come back to your store for additional fuel.
  • Exclusive Partner Benefits — Gain access to special pricing, bulk discounts, and marketing support.
  • High-Demand Products — Offer products like the Airlighter 420, which sell consistently all year round.
  • Eco-Friendly Commitment — Cater to environmentally conscious consumers with sustainable solutions.
  • Partner Support — We provide ongoing support, training, and resources to help you grow.

Looking to elevate your business? Explore partnership opportunities and Become an Authorized Reseller today.

BENEFITS OF BECOMING A BISON PARTNER

BUSINESS GROWTH

Expand your offerings with high-demand, innovative products.

INCREASED REVENUE

High-margin products designed for consistent sales.

MARKETING SUPPORT

Access to promotional materials and seasonal opportunities.

TRAINING & RESOURCES

Get expert guidance to maximize your success.

fast shipping

Orders ship out from our New York-based warehouse within 1–2 days.

CUSTOMER SUPPORT

Our team is always ready to assist you with any questions or concerns.

Featured product

Man holding Airlighter near a grill

Airlighter

The faster, cleaner, and safer way to light BBQs, campfires, wood fireplaces, and more.
Available in black, white, and orange.

Close-up of the Firedragon brass mouthpiece

Firedragon

An all-purpose fire poker tool that jets air right where you need it for instant flames and easy fire building.

Guy and girl enjoying a picnic with the Airlighter

ECO-FRIENDLY FIRE STARTERS

Sustainable, chemical-free fire-starting solutions that appeal to environmentally conscious consumers.

Girl warming her hands over a fire with Airlighter being used

PORTABLE FIRE SOLUTIONS

High-quality, durable products designed for outdoor adventures.

Testimonials

★★★★★

Partnering with Bison has been transformative for our business. Their support and innovative products have driven significant growth.

Authorized Reseller
Alex R.
★★★★★

The Bison team is always there to help. Their eco-friendly products resonate well with our customers.

Reseller
Samantha L.
★★★★★

Bison's premium fire-starting solutions have revolutionized our product offerings. The quality and reliability have earned us loyal customers and boosted our sales.

Authorized Reseller
Sarah M.
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name
Los Angeles, CA
★★★★★

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name
Los Angeles, CA

AWARDS FROM OUR INDUSTRY

Retailers' Choice Award that was given to Bison

RETAILERS' CHOICE AWARD - WINNER

Winner of the "Award of Distinction" for innovative products at the National Hardware Show. Chosen by a panel of retailers from across the USA.

Vesta Award logo from hearth and Home

Vesta Award - Finalist

The Vesta Awards are presented by Hearth & Home magazine, and are created as recognition of accomplishment in the Hearth and Outdoor Room categories.

Family hanging out by the sea at a table with Bison Airlighter

Are You Ready to Grow with Bison?

BECOME AN AUTHORIZED RESELLER

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